Availability Requires TrustedSite Certification Pro

Even if your site already has security features like an SSL certificate, identity theft can still happen.

The Shopper Identity Protection certification allows you to offer $100,000 insurance coverage to customers in the United States* and Canada for 90 days after they make a purchase, helping them feel protected and helping you convert more.

Sites can offer Shopper Identity Protection by:

  • Installing the conversion tracking code

  • Enabling an opt-in method: modal, slide up, or automatic

  • Having a purchase detected in the last 7 days

Check out this video to learn the differences between the opt-in methods.

To select an opt-in method:

  1. Log in to your account.

  2. If you have multiple sites in your account, click one in your Site List.

  3. From the site overview page, under Set Up click Set Up Conversion Tracking.

  4. Under Opt-In Method, click the dropdown menu to choose your preferred method.

Show visitors you offer this protection by displaying the Identity Protection trustmark and the banner trustmark across your site.

See how customers experience the Shopper Identity Protection service here.

Note Excludes MN, TX & NY residents

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