TrustedSite tracks visits using a simple tracking cookie. We consider 1 visit to be a unique 24-hour session on a site. Any activity on a device within 24 hours is counted as the same visit.

TrustedSite account owners and users cannot be excluded from visit tracking due to the personally identifiable information that would have to be collected and maintained. It's our belief that in most cases the impact of your own traffic to your site should be relatively minimal.

You may see different results between the TrustedSite visit count and other tracking services such as Google Analytics. Google Analytics reports user and session metrics, as opposed to "visits". TrustedSite visits generally will be slightly lower than "sessions" in Google Analytics as those time out after 30 minutes of inactivity.