TrustedSite tracks visits using a tracking cookie. We consider 1 visit to be a unique 24-hour session on a site. Any activity on a device within 24 hours is counted as the same visit.

You may see different results between the TrustedSite visit count and other tracking services such as Google Analytics. Google Analytics reports user and session metrics, as opposed to "visits". TrustedSite visits generally will be slightly lower than "sessions" in Google Analytics as those time out after 30 minutes of inactivity.

To avoid including internal traffic from yourself or other members of your team, you may also exclude up to 10 IP addresses from counting towards your monthly visits.