With more and more high profile data breaches happening every year, consumers have many reasons to be concerned when shopping online. They want to know the sites they shop on are not only safe and free of malware, but are run by legitimate businesses, have good reputations with customers, and won’t mishandle their personal information.
The responsive banner is the one-man band of trustmarks. It can display multiple certifications your site has earned, and consequently build trust in multiple areas where visitors may have concerns.
Within this banner, if your site is certified and enabled for each of the following features, they will display in this order from left to right:
- Issue-Free Order rate (Must be above 95%)
- Secure Checkout (Page where trustmark is embedded must be encrypted)
- $100k Identity Protection (Purchase tracking opt-in must not be disabled)
- Certified Secure
- No Malware
The number of features that display will vary depending on the width of the banner’s container. If your site does not meet the requirements for a feature, or if you choose to opt-out of one, it will not display in the banner.
We recommend using the banner anywhere visitors may need an extra boost of confidence, like on your site’s checkout page below the order summary.