How TrustedSite calculates visits
Visits represent unique 24-hour sessions that a site gets during a month. Any activity on a device within 24 hours is counted as the same visit.
Different services will measure visits differently, but generally visits will be slightly lower than "Sessions" in Google Analytics as those will time out after 30 minutes of inactivity.
With our flexible pricing plans, you can adjust your limit at anytime by contacting us.
How does TrustedSite track visits?
We track visits using a simple tracking cookie. When a customer visits your website, their browser sends a message known as an HTTP request. Your website responds to your customer's message with both the content they asked for and any cookies it would like their browser to save. In this process our cookie is saved and notes the domain of the website it belongs to.
I’m the owner or an employee of a business using the TrustedSite certification service. Is there a way to exclude our own visits to our site from counting towards our cap?
We currently do not offer this functionality due to the personally identifiable information that would have to be collected and maintained to support the feature. Since TrustedSite Pro tracks visits as 24 hour sessions, it is our belief that in most cases the impact of your own traffic on your site should be relatively minimal, and easily covered by the 999 visit buffer before the first CPM is incurred.
Differences between TrustedSite and Google Analytics
While measuring your traffic, you may see different results between the TrustedSite visit count and third-party tracking services such as Google Analytics. This tracking service reports user and session metrics, as opposed to "visits".
In Google Analytics sessions are defined as the total number of visits to your site — including both new and repeat visits. If a user is inactive on your site for 30 minutes or more, any future activity is attributed to a new session. At midnight, all active sessions are restarted for the new day.
Differences between TrustedSite and other tracking software
- Differences in how page reloads and unique visitors are counted. Some tracking software may count every page reload, but a browser doesn't count reloads of cached pages.
- One person can still count as multiple users in the right circumstances: If a user visits a site, deletes their browser cookies, and returns to the site afterwards, they are counted as a New User. The same will happen if a user switches devices or browsers on a return visit to the site.
- Some analytics software counts search bots as visitors, while other software may not.
- Customers can use browser extensions to block tracking software from tracking their sessions and purchases.
- Discrepancies might be introduced because of different reporting timezones.
- It’s unlikely that identical tracking mechanisms are being used by each of the services, so your visitors aren't recorded equally. Details of recording mechanisms are proprietary and generally never shared by the owner of the technology.