Some customers ask us if they can change the color of the trustmark, or create an image file of the trustmark that links out to their verification page.
While we understand that unofficial or modified trustmarks may be appealing, we ask that you do not do this. For one, it is a violation of our terms of service. But the most important reason is that using unofficial trustmarks can harm your business.
Because consumers are so familiar with the McAfee SECURE brand, they know how official trustmarks look and behave. Consistency with this behavior benefits you, the site owner, and deviating from it can make your business appear untrustworthy.
Consumers can easily spot unofficial trustmarks and will mistrust stores that use them, often reporting them to us. Further, if you're on the free plan, and link out to your verification page after 500 visits, your customers will see an expired certification, and won't be reassured that your site is secure. In contrast, the official floating trustmark disappears after 500 visits, avoiding the problem.