You may have noticed that some reviews say Verified Purchase as shown below.
Only reviews that were collected via our automated review email will be marked as verified. As reviews that were left by actual customers tend to more accurately represent a business, this designation helps end-consumers discern which reviews are more trustworthy.
To start collecting verified reviews, we highly recommend setting up the automated review email. It's completely free for business reviews (with no invitation limits!) and affordably priced for product reviews (starting at just $19/month). Click here to learn how to set up the email.